Classic Lego pieces that can construct into various objects. |
Lego is the world’s famous construction game because
of its unique function. It was designed by a carpenter named Ole Kirk
Christiansen (1891-1958) from Billund, Denmark in 1932. Almost all of today's
generation recognized Lego though most of us have never played with the real
Lego sets.
Lego favored because of its ability to function
in producing various shapes according players’ creativity. Even today there
are sets that can only be formed into certain models, original Lego pieces is
still popular in forming objects without limits. Through various changes in
business this game, Lego also opened its own theme parks. Up to now there are
six theme parks around the world and one of which is in Nusajaya, Malaysia. Up
to July 2015, about 600 billion Lego parts were produced. In February 2015 Lego
also replace Ferrari as "the most famous brand in the world" by Brand
Finance.
Lego is derived from wood which began its produced
in 1932 using the original name "Automatic Binding Bricks" and patented
in the United Kingdom in 1939 and first marketed in 1947. The design was later
modified by sample generated for production using the 'injection molding' machine, which was later bought by Lego. Lego pieces
are then produced using cellulose acetate.
Today Lego has various shapes. |
Lego can build the replica of a city. |
Lego has a very attractive motto "det bedste er ikke for godt", which
means "only the best is the best" or can also mean "the good is
not the best". This motto is still in use to this day was founded by Ole
Kirk to encourage his employees to not reduce the quality of their goods. Until
1951, plastic toys account half of the material produced by Lego at the time of
plastic items is considered as less suitable for children's toys materials.
By 1954, Lego management was taken over by the
son of Christiansen, who’s named Godtfred and it is also the start of a Lego
empire expansion to foreign markets. Some of the reforms done to make it easier
to match Lego pieces (into forms that are more versatile). In 1958, Lego has a
modern design but it takes about 5 years to Lego using better materials of ABS
polymer (acrylonitrile butadiene styrene).
The modern Lego patented later on January 28, 1958.
In addition Lego introduced Lego Duplo, in 1969
that was designed to be larger up to 2 times the size of the original Lego to
target those children in early stage. Design of a little man was first
introduced in 1978, which later became part of complementary sets of next Lego.
Rivendell from Lego. |
Among the models of Lego. |
Lego has known, because of its ability that allows
children to explore the potential of their skills in field of constructions,
creativity, cognitive and so on. Arguably most of us recognized Lego although
many of us never touched it. Lego is not only for children to play but also
beyond its original functions and become part of the world community pride.
In May 2011, Lego joined spacecraft Space
Shuttle Endeavour, mission STS-134 with 13 sets of Lego to the International
Space Station to study the effects of micro-gravity on the resulting model.
Results of this study will then be shared with schools as one of educational
program.
In May 2013 the biggest model produced using
Lego on display in New York on 5 millions Lego pieces to produce real size 1: 1
model of the X-wing fighter. In addition Lego also produces 112 foot tower and
railway tracks spans 4 km (2.5 mi.).
Lego is constantly producing new releases in
accordance with the passage of time. Even Lego has a strict quality control in
which the high quality produces piece of Lego only has the tolerance of ± 10
micrometers. This is to ensure that each piece can be perfectly matched and can
also be removed again.
The development Lego is due to continuous
efforts of improvements not only in producing high quality goods but always
producing new competitive designs. It is also not underestimate the ability of
its competitors. Lego has a design staff of 120 people located in several areas
such as the UK, Spain, Germany and Japan.
X-wing fighter produced using Lego. |
One of the 6 Legolands in the world. |
Apart from the production of the game and
active in the promotion of the production of the largest models and so on. Lego
also have movies, video games, board games and many more areas that make it
always be remembered. Even today Lego also opening their "theme park"
in number of areas, namely the first in Billund, Denmark; the second of which is
located in Windsor, England; the third built in Günzburg, Germany; the fourth
is in Carlsbad, California; the fifth is in Winter Haven, Florida; and the
sixth is located in Nusajaya, Malaysia.
That such a little story about the unique
history of the most famous games in the world of Lego, for those who can afford
it, may make Lego as part of the game for their kids or a part of family
activities. It is one game that proved to provide many benefits to children in
forming a positive development.